Deciding the 18% drop in beer consumption in UK women is because women need more beautiful beer glasses....

"Beautiful Beer campaign is set to launch long-stemmed glasses which hold 18.5 centilitre measures, allowing women to delicately glug their beer from, “without spilling it all over their shoes”, a spokesman said.

“The campaign will seek further to invigorate the image of ale and lager by training top sommeliers in beer tasting and by offering “beer lists” alongside conventional wine lists in restaurants.”

Doesn’t this already happen with Belgian beers?

So what do the female population think of this new idea?

“Beer drinkers claimed that a “female-friendly” glass was patronising, while wine drinkers said they preferred the taste of wine,” the paper says.

Cheque, please.